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Communication Approach

We promote communication guided by respect and sensitivity that offers alternative terminology, adapted to different cultural and religious contexts, to increase faith organisations’ acceptance of informed content and help faith champions reach millions.

Communication

Effective Communication for Change

At Faith to Action Network, we believe in the power of respectful and sensitive communication to foster understanding and collaboration across diverse cultural and religious contexts. Our communication strategy is designed to increase the acceptance of informed content among faith organizations and help faith champions reach out to people.

Our Communication Approach

  • Theological Narratives

    We develop sound theological narratives that align with the values and beliefs of various faith communities. These narratives challenge misconceptions and provide vibrant alternatives that resonate with religious leaders and their followers.

  • Targeted Messaging

    Our greenhouses come equipped with advanced By analyzing power relationships and chains of influence, we craft communication materials that effectively reach and influence key individuals and institutions. Our messages are grounded in religious texts and medical knowledge. regulation, humidity control, and automated ventilation. These systems help maintain ideal growing conditions, boosting plant health and crop yields. With automated systems, you can monitor and adjust the environment with ease, reducing manual labor and improving efficiency.

  • Diverse Channels

    We utilize a wide range of communication channels, including digital technologies, social media, traditional media, and religious media. This includes activities in places of worship, working with congregations, women’s and youth groups, and religious radio stations.

  • Media Engagement

    Our communication efforts extend to national, regional, and international audiences through articles, press conferences, press releases, and media field trips. We provide journalists with in-depth views of our members’ efforts and successes in promoting family health, gender equality, and pluralism.

Join us in amplifying faith voices and communicating messages for social and behavioral change.

Values

Many religions provide people with values offering moral warrants and normative symbols on family health and wellbeing, gender equality and women’s rights and understanding and respect, and many local faith groups have developed methods and tools. However, values and practices are often interpreted and applied differently, with a disconnect between international religious dogma / schools of thought and local practice, between clergy and lay people. Together with leading religious authorities, Faith to Action Network addresses this disconnect.

Press

Faith to Action’s communication targets national, regional and international audiences through articles in the printed, online and audiovisual press. We organize press conferences, disseminate regular press releases and organize media field trips. Visiting interfaith interventions of Faith to Action Network members gives journalists an in-depth view on their efforts and success in dealing with issues of family health and wellbeing, gender equality and women’s rights and pluralism.

Faith channels

Faith to Action Network and its members have vast channels to disseminate messages resounding with millions of followers. We disseminate messages through these networks, using diocesan and parish letters, announcements in churches and mosques, working with congregations, women’s and youth groups.

Digital

Using social media, Faith to Action Network engages young influencers whose influence is generated primarily online. This includes Twitter, Facebook, Instagram, YouTube.

Values

Many religions provide people with values offering moral warrants and normative symbols on family health and wellbeing, gender equality and women’s rights and understanding and respect, and many local faith groups have developed methods and tools. However, values and practices are often interpreted and applied differently, with a disconnect between international religious dogma / schools of thought and local practice, between clergy and lay people. Together with leading religious authorities, Faith to Action Network addresses this disconnect.

Stakeholders’ Messaging

Faith to Action Network supports stakeholders’ messaging. A Kenyan faith leader advises “Language becomes totally provocative, even violent to some people. We must be very sensitive how we are using language. The presentation matters, the packaging matters, the content matters and even how we deliver it matters” (F2A, 2014). Before engaging with a faith leader or faith organisation, Faith to Action Network carries out a sound analysis of their power relationships and chain of influence, channels to influence the target individual/institution, perception and attitudes. The recommendations constitute the basis for a communications strategy. With this in mind, Faith to Action Network develops careful communication and advocacy materials, making reference to religious texts and medical knowledge. Complementing existing materials, these briefs are developed in collaboration with recognized theologians and are religion-specific.

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We are thrilled to have received our #EDcertified status through @NGOsource! Our organization’s #equivalencydetermination certificate is now on file in the NGOsource repository for US-based grantmakers to request and access. To learn more about NGOsource, visit www.ngosource.org

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